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Shipping Discount improves conversion by lowering or removing delivery cost.

Best Use Cases

  • Reduce cart abandonment
  • Raise AOV with free-shipping thresholds
  • Run seasonal shipping promotions

Common Structures

  • Free shipping over spend threshold
  • Percent off shipping
  • Flat-rate shipping
  • Advanced destination/condition-based shipping offers

Key Controls

  • Threshold: spend or purchase requirement
  • Scope: channel, fulfillment type, destination constraints
  • Priority with other shipping promotions
  • Campaign scheduling windows

Example

Free shipping on orders over USD 75. Customers below USD 75 can see exactly how much more to add for free shipping.

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