Best Use Cases
- Classic BOGO campaigns
- Attach-rate campaigns (buy item A, discount item B)
- Product-pair promotions (camera + tripod, dress + accessory)
Common Structures
- Buy one, get one free
- Buy X, get Y percent off
- Buy X, get Y amount off
- Buy X, get Y at fixed price
Key Controls
- X side: what customers must buy to unlock the deal
- Y side: what item gets discounted
- Discount mode for Y: free, percent off, amount off, fixed price
- Limits: max discount per order, multiple uses per order
Example
Buy any sweater, get one scarf free. Sweater unlocks the offer, scarf receives the discount.
Continue
- Complex qualification and exclusions: Advanced Buy X Get Y
- Offer interactions: Offer Priority and Stacking