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Distribution Strategies

This guide covers effective ways to distribute your coupon codes to maximize their impact.

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Exporting Coupon Codes

Before distribution, you need to export your coupon codes:

1. Navigate to “Coupon Batches” in the main menu
2. Select the batch you want to distribute
3. Click “Export Codes”
4. Choose your preferred format (CSV or Excel)
5. Download the file containing your codes

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Email Distribution

Send coupon codes directly to customers via email:

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Manual Email Export

1. Export your coupon codes as described above
2. Import the codes into your email marketing platform
3. Create an email campaign with personalized coupon codes
4. Schedule and send the campaign

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Best Practices for Email Distribution

• Craft a compelling subject line mentioning the discount
• Create a sense of urgency with clear expiration dates
• Include simple redemption instructions
• Design a mobile-friendly email template
• Test your emails before sending to your full list

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Social Media Distribution

Share coupon codes on social platforms:

1. Create engaging social media posts highlighting your offer
2. Include redemption instructions
3. Consider using unique tracking codes for each platform
4. Schedule posts at optimal times for your audience

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In-Store Distribution

For businesses with physical locations:

1. Create printed cards or flyers with coupon codes
2. Train staff to distribute codes to customers
3. Include codes on receipts for future purchases
4. Use QR codes that customers can scan

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Strategic Distribution Timing

Maximize impact with strategic timing:

• Welcome Offers: Send codes to new subscribers or customers
• Abandoned Cart Recovery: Send codes to customers who didn’t complete checkout
• Win-Back Campaigns: Send codes to previously active customers who haven’t purchased recently
• Holiday Promotions: Distribute codes before major shopping holidays
• Birthday Offers: Send personalized codes on customer birthdays

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Measuring Distribution Success

Track the effectiveness of your distribution channels:

1. Create unique coupon batches for each distribution channel
2. Monitor redemption rates by channel
3. Compare performance metrics
4. Adjust your strategy based on the data