This page will walk you through creating your first promotion in Atom Commerce. Just follow each section below.

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Start a New Offer

Go to your Atom Commerce dashboard and click on Offers in the left menu. Then, click Create New Offer in the top right corner.

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Pick Your Offer Type

Choose the kind of promotion you want to run. Here are your options:

Buy X Get Y (BXGY)

Give a free or discounted product when customers buy something else.

Buy More Save More (BMSM)

Offer bigger discounts when customers buy more items.

Bundles

Sell groups of products together at a special price.

Gift With Purchase (GWP)

Add a free or discounted gift to qualifying orders.

Order Discount

Take money off the whole order when certain conditions are met.

Shipping Discount

Reduce or remove shipping costs for your customers.

Not sure which to pick? Check out our Offer Types Guide for more details.

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Set the Basics

Give your offer a name, for most offers this will be the discount name that applies in the shopping cart.

Buy More Save More Volume discount types allow you to choose a separate discount title for each pricing tier. “Great Deal”, “Super Discount”, etc…

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Schedule Your Offer

Decide when your offer should run. You can set start and optionally an end date.

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Choose How Customers Get the Discount

Decide if the discount should apply automatically or if customers need to enter a code at checkout. You can also set limits, like how many times a code can be used.

Automatic discounts are easiest for customers, but codes can be great for special campaigns or tracking.

For large campaigns, you can generate bulk coupon codes. This is especially useful for distributing unique codes to many customers and tracking individual redemptions.

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Qualifiers and Targets

Offers in Atom Commerce revolve around two key roles: qualifiers—the items that trigger your discount—and targets—the items that actually receive it.

Qualifier

Qualifiers are the items in the cart that trigger your discount. For example, in a “Buy any 3 items from the Boots collection, get a 10% discount” offer, the three qualifying items are the qualifiers—they meet the condition you set for the offer.

Target

Targets are the items that actually receive the discount. Sometimes, the qualifiers and targets are the same, but not always. For example, in a “Buy 2 items, get the 3rd item for 50% off” offer, the third item is the target—it receives the discount.

Don’t worry if this feels a bit confusing at first. The key takeaway is that qualifiers trigger the discount, and targets receive the discount. Later, when we discuss qualifier exclusions, it will be important to understand the difference between these two concepts.

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Set Conditions

Choose which products, collections, or customers the offer applies to. For example, you might want the offer to work only for certain products or for first-time buyers.

You may choose to discount any of the following, including combinations:

  • All Products
  • Specific Variants
  • Specific Products
  • Specific Collections

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Choose Condition Exclusions

If there are items you don’t want to count toward your qualifying criteria—while still allowing them to receive the discount—you can exclude any variants, products, or collections from acting as qualifiers:

  • Variants: Exclude specific SKUs so they won’t trigger the discount condition.
  • Products: Prevent entire products from qualifying.
  • Collections: Omit whole collections (e.g., “Clearance”) from counting toward the threshold.

Use exclusions to fine-tune your promotions. For example, you might run a Spend $50, Get 10% Off sale store-wide but exclude every product in the Apple collection so those items don’t count toward the $50 threshold.

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Define the Discount

Set the details of your discount—like how much off, which items are discounted, or if there’s a maximum number of uses.

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Review and Save

Double-check your settings. When you’re happy, click Save Offer. Your offer will appear in your Offers dashboard, where you can edit, duplicate, or activate it anytime.

You can always come back and make changes later if you need to!

Want to see more examples? Visit our Offer Types page for inspiration.

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Define the Targets

Some discount types like Buy X get Y or Gift with Purchase allow you to specify discount targets that are different from the qualifiers. For these type sof discounts you simply choose the items that you wish to have discounted, and the quantity of those items which should be discounted.

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Choose Target Exclusions

If there are items you don’t want to count toward your qualifying criteria—while still allowing them to receive the discount—you can exclude any variants, products, or collections from acting as qualifiers:

  • Variants: Exclude specific SKUs so they won’t trigger the discount.
  • Products: Prevent entire products from qualifying.
  • Collections: Omit whole collections (e.g., “Clearance”) from counting.

Excluded items will not count toward meeting the qualifying conditions, but they can still receive the discount if you include them as targets.

For example, you might run a “Buy any two pairs of shoes, get 50% off socks” promotion. Here, socks should receive the discount (as targets), but they shouldn’t count toward the two qualifying pairs of shoes—so you exclude the “Socks” collection from qualifiers.