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Gift With Purchase (GWP) adds a reward item when conditions are met.

Best Use Cases

  • Promotional gifting at key spend thresholds
  • Product launch sampling
  • Seasonal gift campaigns

Common Structures

  • Spend X, get free gift
  • Spend X, get discounted gift
  • Buy X, get free gift
  • Buy X, get discounted gift

Key Controls

  • Unlock rule: spend or product-based
  • Gift item selection and quantity limits
  • Qualifier-sharing behavior with other offers
  • Exclusions and fulfillment/channel constraints

Example

Spend USD 100, get a free tote. If cart total falls below USD 100 after another discount, gift behavior depends on priority and qualification settings.

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