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  • Purpose: Controls if the same discount can be used multiple times in one order
  • Default: Disabled (one discount per order)
  • Use Case: Managing discount behavior for multiple customers or scenarios
  • Location: Discount Limits section of offer configuration

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What This Setting Does

The “Allow Multiple Users Per Order” setting controls whether a single discount can be applied multiple times within the same order.
This feature is controlled by the “Allow Multiple Users Per Order” checkbox in the Discount Limits section. By default, this checkbox is unchecked, meaning each offer can only be applied once per order.

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How It Works

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When Disabled (Default)

  • The “Allow Multiple Users Per Order” checkbox is unchecked
  • Each discount can only be applied once per order
  • Prevents the same discount from being used multiple times
  • Helps control discount costs and prevent abuse

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When Enabled

  • The “Allow Multiple Users Per Order” checkbox is checked
  • The same discount can be applied multiple times per order
  • Useful for scenarios where multiple customers should benefit from the same promotion

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Real-World Examples

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Example 1: Family Shopping Scenario

Scenario: A parent is shopping for multiple family members and wants to use the same discount for each person. Discount: “20% off any item” (code: FAMILY20) With Setting Disabled:
  • Parent adds 3 items to cart
  • Discount applies to 1 item only
  • Result: 20% off 1 item, full price for other 2 items
With Setting Enabled:
  • Parent adds 3 items to cart
  • Discount applies to all 3 items
  • Result: 20% off all 3 items

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Example 2: Free Gift with Each Purchase

Scenario: A customer wants to buy multiple pairs of jeans and get a free gift with each pair. Discount: “Get a free gift with each pair of jeans” (automatic) Customer Action: Buys 3 pairs of jeans ($150 each) With Setting Disabled:
  • Customer adds 3 pairs of jeans to cart
  • Discount applies once (1 free gift total)
  • Result: Customer gets 1 free gift for the entire order
With Setting Enabled:
  • Customer adds 3 pairs of jeans to cart
  • Discount applies 3 times (1 free gift per pair)
  • Result: Customer gets 3 free gifts (one for each pair of jeans)

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Example 3: Bulk Purchase Scenario

Scenario: A customer wants to buy multiple quantities of the same product with a quantity-based discount. Discount: “Buy 2, Get 1 Free” (automatic) With Setting Disabled:
  • Customer adds 6 items to cart
  • Discount applies once (buy 2, get 1 free)
  • Result: Customer pays for 4 items, gets 2 free
With Setting Enabled:
  • Customer adds 6 items to cart
  • Discount applies twice (buy 2 get 1 free, then buy 2 more get 1 free)
  • Result: Customer pays for 4 items, gets 2 free (same result in this case)

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When to Enable This Setting

Multi-Customer Orders

When one person is shopping for multiple people and each should get the discount benefit

Bulk Purchases

When customers are buying large quantities and should receive multiple discount applications

Generous Promotions

When you want to maximize customer value for special campaigns

Family/Group Orders

When groups or families are placing orders together

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When to Keep It Disabled

Margin Protection

When you need to control discount costs and protect profit margins

Prevent Abuse

When you want to prevent customers from exploiting the same discount multiple times

Simple Campaigns

When you’re running straightforward, one-discount-per-order promotions

Budget Control

When you have strict promotional budgets to maintain

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How to Configure

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Step 1: Navigate to Your Offer

  1. Go to the Atom admin interface
  2. Find the offer you want to configure
  3. Click to edit the offer

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Step 2: Locate Discount Limits

  1. Scroll down to the Discount Limits section
  2. Look for the “Allow Multiple Users Per Order” setting
Discount Limits section in offer configuration showing both settings

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Step 3: Configure the Setting

  1. Check the box to enable multiple uses per order
  2. Leave unchecked to limit to one use per order (default)
  3. Save your changes
This setting is available for both automatic and code-based offers. The behavior applies regardless of how the discount is triggered.

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Business Impact

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Positive Impacts

  • Higher Customer Satisfaction: Customers get more value from their purchases
  • Increased Average Order Value: Customers may buy more to take advantage of multiple discounts
  • Better Customer Experience: More generous discount policies can improve loyalty

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Potential Risks

  • Higher Discount Costs: Multiple applications can significantly increase promotional expenses
  • Margin Erosion: Excessive discounting can impact profitability
  • Budget Overruns: May exceed planned promotional budgets

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Best Practices

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Testing Your Configuration

  1. Test with small orders first to verify behavior
  2. Monitor discount costs after enabling the setting
  3. Track customer behavior to ensure the setting achieves your goals

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Monitoring Performance

  • Track discount usage to understand how customers are using the feature
  • Monitor profit margins to ensure the setting doesn’t negatively impact profitability
  • Analyze customer satisfaction to measure the impact on customer experience

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Strategic Considerations

  • Start conservative: Begin with the setting disabled and enable only when needed
  • Set clear budgets: Establish limits on total discount exposure
  • Regular reviews: Periodically assess whether the setting is meeting your business goals

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Troubleshooting

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Common Issues

Issue: Discount isn’t applying multiple times even when enabled
  • Solution: Check that the offer is eligible for multiple applications and that all conditions are met
Issue: Unexpected high discount costs after enabling
  • Solution: Review your discount configuration and consider adding additional limits or conditions
Issue: Customers reporting they can’t use the discount multiple times
  • Solution: Verify the setting is properly enabled and communicate the policy clearly to customers
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