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Every report starts with a dataset. The dataset determines which metrics and dimensions you can choose from. A metric is the number a report measures, like Orders or Conversion rate. A dimension is what you break that number down by, like Day or Offer. A report called “Conversion rate over time” pairs the metric Conversion rate with the dimension Day.

Sessions

General storefront behavior — cart additions, checkout, and conversion, independent of any specific offer.

Atom Offer Sessions

Behavior for sessions where a specific Atom offer was present, so you can see offer-level conversion.

Offer Performance

Order-level results — revenue, savings, and usage pulled from completed orders.

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Offer Performance metrics

Order-based metrics, built from completed orders.

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Sessions metrics

Storefront behavior, independent of whether an offer was present.

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Atom Offer Sessions metrics

The same funnel as Sessions, scoped to sessions where a specific Atom offer was present.
When you group Atom Offer Sessions by Offer, a single session can appear in more than one offer’s row if multiple offers were present. Totals shown at the top of the report are deduplicated across offers.

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Dimensions

Dimensions group your metrics. Available options depend on the dataset, and include:
  • Day — group by date, useful for trend charts
  • Offer / Offer ID — group by a specific offer
  • Currency
  • Offer Type and Offer Subtype
  • Discount Method
  • Offer Status
You can select more than one dimension. The first dimension you add drives the chart and table grouping — mark a different one as primary if you want to change that.

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Data freshness

Session-based reports (Sessions and Atom Offer Sessions) show a status banner above the chart when data isn’t fully up to date, for example:
Atom Commerce Analytics funnel report showing a delayed data freshness banner and session funnel metrics
  • Processing — “Session analytics are currently processing.”
  • Delayed — “Session analytics are delayed; order metrics may be newer.” Shown alongside an “As of ” note and, if applicable, how many completed sessions couldn’t be matched to an order.
  • Incomplete — “Session analytics are incomplete for this store.”
Offer Performance reports are order-based and don’t show this banner.