Key Metrics

Atom Commerce provides comprehensive analytics to help you understand the performance of your promotions. This page explains the key metrics available on your dashboard.

Performance Overview

The dashboard provides at-a-glance performance metrics:

  • Active Offers: Number of currently running promotions
  • Revenue Impact: Estimated additional revenue generated by your offers
  • Conversion Rate: Percentage of visitors who make a purchase with an offer
  • Average Order Value (AOV): Average amount spent by customers using promotions

Offer-Specific Metrics

For each offer, you can view:

  • Usage Count: Number of times the offer has been applied
  • Revenue Generated: Total revenue from orders using this offer
  • Discount Amount: Total discount value provided by this offer
  • ROI: Return on investment for this promotional activity

Reading Your Analytics Dashboard

The main dashboard provides visualizations of:

  1. Daily Performance: Charts showing offer usage and revenue impact over time
  2. Offer Comparison: Visual comparison of different offers’ performance
  3. Customer Behavior: Insights into how customers interact with your offers

Using Metrics for Decision Making

These metrics can help you:

  • Identify your most effective promotions
  • Determine optimal discount levels
  • Understand customer preferences
  • Plan future marketing strategies

Next Steps

To dive deeper into analytics: