Offers
Offer types
Types of Offers
Atom Commerce offers a variety of promotion types to help you grow your business. Explore each type below to find the best fit for your goals.Buy X Get Y
Reward customers with a free or discounted product when they buy something
else.
Buy More Save More
Offer bigger discounts as customers buy more items.
Bundles
Sell groups of products together at a special price.
Gift With Purchase
Add a free or discounted gift to qualifying orders.
Order Discount
Take money off the whole order when certain conditions are met.
Shipping Discount
Reduce or remove shipping costs for your customers.
Buy X Get Y
Buy X Get Y
BXGY promotions are great for increasing average order value and
introducing customers to new products.
- Buy One Get One Free (BOGO): Buy any sweater, get a scarf free.
- Buy X, Get Y at a Discount: Buy a laptop, get 20% off any laptop bag.
- Buy X, Get Y at a Fixed Price: Buy a camera, get a tripod for $19.99.
Make sure the free or discounted item complements the main purchase.
- Set clear purchase requirements.
- Use limited-time offers to create urgency.
- Communicate the value clearly to your customers.
Buy More Save More
Buy More Save More
BMSM promotions excel at increasing average order value and encouraging
larger purchases.
- Volume Discount: Reward customers for purchasing multiple units of the same or similar products. For example, “Buy 3 t-shirts, save 10%.”
- Tiered Discount: Create multiple spending or quantity thresholds with progressively better discounts at each level. For example, “Buy 2 items, save 5%; Buy 3 items, save 10%; Buy 4+ items, save 15%.”
- Advanced BMSM: Provide customizable rules and conditions to create precisely targeted promotions. For example, combine spending thresholds with product category requirements.
Ensure threshold jumps are realistic and attainable.
- Display progress toward the next threshold during the shopping experience.
- Balance discount depth with your margin requirements.
Bundles
Bundles
Bundle promotions are most effective when the included products naturally
complement each other and solve a broader customer need.
- Percentage or Amount Bundle: Offer a discount when customers purchase a specific combination of products. For example, “Purchase these 3 skincare products together and save 15%.”
- Fixed Price Bundle: Set a specific price for a collection of products when purchased together, typically lower than the sum of their individual prices. For example, “Complete home gym set: 450).”
- Advanced Bundle: Provide customizable rules and conditions. For example, create conditional product combinations with variable discount structures.
Group products that logically go together or solve a common problem.
- Consider offering different bundle configurations for different customer segments.
- Create bundles of various price points to appeal to different customer budgets.
Gift With Purchase
Gift With Purchase
GWP promotions create a powerful sense of added value and exclusivity.
- Spend X Get Free Gift: This classic GWP format offers a free item when customers reach a specified order value. For example, “Spend $100, get a free tote bag.”
- Buy X Get Free Gift: Rather than focusing on order value, this GWP type rewards customers for purchasing specific products or categories. For example, “Buy any foundation, get a free makeup sample.”
- Spend X Get Discounted Gift: Offer premium items at a significantly reduced price when customers reach a spending threshold. For example, “Spend $75, get this $50 diffuser for just $20.”
- Buy X Get Discounted Gift: Similar to the above, but triggered by the purchase of specific products rather than spending amount. For example, “Buy any dress, get this $40 necklace for $15.”
- Advanced GWP: For sophisticated marketing strategies, allow for customizable rules and tiered gifts. For example, multiple gift tiers based on spending levels.
Ensure gifts are desirable and relevant to your customer base.
- Select gifts that complement the qualifying purchases.
- Use premium or exclusive gifts for higher spending thresholds.
- Consider seasonal or limited-edition gifts to create urgency.
- Rotate GWP offers to keep the promotion fresh and engaging.
Order Discount
Order Discount
Order discounts are powerful tools for driving overall sales volume and
increasing average order value.
- Spend X Get Amount Off: This straightforward discount offers a fixed dollar amount reduction when the cart reaches a specified threshold. For example, “$10 off when you spend $50.”
- Spend X Get Percentage Off: Percentage-based order discounts offer a proportion of the total purchase as a discount when customers reach a spending threshold. For example, “15% off when you spend $100.”
- Buy X Get Order Discount: This hybrid approach applies an order-level discount when customers purchase specific products, connecting product-specific promotions with total order benefits. For example, “Buy any jeans, get 10% off your entire order.”
- Advanced Order Discount: For complex promotional strategies, provide customizable rules and conditions. For example, multi-tiered spending thresholds with progressive benefits.
Create a clear connection between the spending requirement and the reward.
- Consider progressive tiers to encourage even higher spending.
- Use limited-time offers to create urgency.
Shipping Discount
Shipping Discount
Shipping discounts directly address a major friction point in the purchase
process.
- Free Shipping: The most popular shipping promotion removes delivery costs entirely when orders meet specific conditions. For example, “Free shipping on orders over $75.”
- Discounted Shipping: This approach offers a percentage reduction on delivery fees when qualifying conditions are met. For example, “50% off shipping when you spend $75.”
- Fixed Shipping: This promotion sets a flat shipping rate regardless of order size, weight, or destination (within defined parameters). For example, “$5 flat-rate shipping on all orders.”
- Advanced Shipping Discount: For sophisticated logistics strategies, provide customizable rules and conditions. For example, destination-based shipping promotions.
Set free shipping thresholds slightly above your average order value to
encourage incremental purchases.
- Clearly communicate shipping offer terms, including any geographic limitations.
- Consider time-limited shipping promotions to create urgency.
- Test different shipping discount structures to find what resonates best with your customers.
- Ensure your margins can support the shipping promotion without eroding profitability.
Next Steps
- Understand Scheduling Offers for future promotions
- Explore Best Practices for effective promotion strategies