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Types of Offers

Atom Commerce offers a variety of promotion types to help you grow your business. Explore each type below to find the best fit for your goals.
Product Discounts are perfect for targeted promotions, seasonal sales, and clearing specific inventory with precise margin control.
Product Discounts allow you to apply discounts directly to specific products or entire collections. Unlike BXGY offers, these apply immediately without requiring purchase of qualifying items. Use the maxQuantity feature to control how many items can be discounted per order, protecting margins while offering value.
  • Single Product Discount: Apply discounts to specific individual products. For example, “Get 20% off Premium Headphones.”
  • Collection Discount: Discount all products in a collection. For example, “Save 15% on all Winter Coats.”
  • Advanced Single Product: Single product with conditions like exclusions or purchase type restrictions (one-time vs subscription).
  • Advanced Collection: Collection discounts with advanced rules, exclusions, purchase type restrictions, and maxQuantity control for margin protection.

Capabilities

  • Product Selection – Choose Specific Products or Specific Collections
  • Discount ModesAmount Off, Percent Off, or Fixed Price
  • maxQuantity Control – Set unlimited (-1) or limit discounted items per order
    Example: maxQuantity = 3 means only the first 3 qualifying items get discounted
  • Conditions (Advanced only):
    • Exclude specific products or collections
    • Purchase Type: One-time, Subscription, or Both
  • Sale item handling – Allow or block additional discounting on already-on-sale items
  • Discount strategy – Apply to Highest priced items first or Lowest priced items first
  • Limits – Cap the maximum discount per order and choose whether to allow multiple uses per order
  • Method – Automatic, single discount code, or coupon batch distribution
  • Scheduling – Start date/time with optional end date/time

Example 1: Simple Collection Discount with maxQuantity

Goal: Promote Winter Collection with 25% off, limit 3 items per customer to protect margins

How to set this up

  1. Name your offer “Winter Sale 25% Off”
  2. Method: Select Automatic
  3. Type: Choose Collection Discount
  4. Select Collections: Choose “Winter Collection”
  5. Discount Mode: Select Percent Off and enter 25
  6. maxQuantity: Enter 3 (only first 3 items discounted per order)
  7. On-Sale Item Discounts: Choose based on your strategy (recommend “Do not discount”)
  8. Discount Strategy: Pick Highest priced items first to maximize perceived value
  9. Save and activate

Behavior notes

  • Customers adding 5 winter items: first 3 get 25% off, last 2 are full price
  • Discount applies automatically at checkout
  • No minimum purchase required (unless added in Advanced version)
  • maxQuantity protects margins on bulk orders
Example Cart:
  • Item 1 (USD 150): USD 112.50 after 25% off
  • Item 2 (USD 120): USD 90 after 25% off
  • Item 3 (USD 100): USD 75 after 25% off
  • Item 4 (USD 80): USD 80 full price (maxQuantity reached)
  • Item 5 (USD 60): USD 60 full price (maxQuantity reached)
Total: USD 417.50 instead of USD 382.50 if all discounted Your margin protected by: USD 35

Example 2: Advanced Single Product - Subscription Discount

Goal: USD 50 off “Premium Headphones” for subscription purchases only

How to set this up

  1. Name your offer “Premium Headphones Subscription Deal”
  2. Method: Select Automatic
  3. Type: Choose Advanced Single Product Discount
  4. Select Product: “Premium Headphones”
  5. Conditions:
    • Purchase Type: Subscription Only
  6. Discount Mode: Amount Off50
  7. maxQuantity: -1 (unlimited)
  8. On-Sale Item Discounts: Select “Do not discount on-sale items”
  9. Save and activate

Behavior notes

  • Discount only applies to subscription purchases of Premium Headphones
  • One-time purchases do not receive the discount
  • Great for encouraging recurring revenue through subscriptions
  • Helps build customer loyalty and predictable revenue stream

Example 3: Collection Discount with Exclusions

Goal: 20% off “Accessories” collection but exclude already-on-sale items and specific premium products

How to set this up

  1. Type: Choose Advanced Collection Discount
  2. Select Collection: “Accessories”
  3. Discount Mode: Percent Off20
  4. maxQuantity: 5
  5. Exclusions:
    • Select specific premium products to exclude
    • Or exclude entire “Premium Accessories” collection
  6. On-Sale Item Discounts: Select “Do not discount on-sale items”
  7. Discount Strategy: Highest priced items first

Behavior notes

  • Only non-sale accessories (excluding premium ones) get the discount
  • Maximum 5 items discounted per order
  • Highest priced eligible items discounted first
  • Prevents double-discounting and protects premium product margins

Example 4: Collection Discount with Fixed Price

Goal: Flash sale on “Premium T-Shirts” collection - all items USD 29.99 each

How to set this up

  1. Type: Choose Collection Discount
  2. Select Collection: “Premium T-Shirts”
  3. Discount Mode: Fixed Price29.99
  4. maxQuantity: 5
  5. On-Sale Item Discounts: Select “Do not discount on-sale items”
  6. Discount Strategy: Highest priced items first

Behavior notes

  • All premium t-shirts (originally USD 45-65) now USD 29.99 each
  • Items priced below USD 29.99 are automatically excluded
  • Maximum 5 items get the fixed price per order
  • Clear value: “All Premium T-Shirts USD 29.99!” is more compelling than “40-55% off”
  • Great for flash sales and psychological pricing
Example Cart:
  • Item 1 (originally USD 65): USD 29.99 (saves USD 35.01)
  • Item 2 (originally USD 55): USD 29.99 (saves USD 25.01)
  • Item 3 (originally USD 45): USD 29.99 (saves USD 15.01)
  • Item 4 (originally USD 25): USD 25 (no discount - fixed price is higher)
  • Item 5 (originally USD 50): USD 29.99 (saves USD 20.01)
Total Savings: USD 95.04 on 4 discounted items
Fixed Price Strategy: Perfect for creating urgency with clear pricing like “Everything USD 29.99!” Works best for premium products and flash sales where the psychological impact of the price point matters more than the percentage discount.

Use Simple versions (Product or Collection) for straightforward sales. Use Advanced versions when you need conditions, exclusions, per-product minimums, or sophisticated targeting.
When to use maxQuantity: Set limits on medium to low margin products (maxQuantity = 3-5). Use unlimited (-1) only for high-margin items or aggressive clearance sales.
For complete setup guides, examples, and best practices, see our
Product Discounts Guide
BXGY promotions are great for increasing average order value and introducing customers to new products.
When a customer buys a certain product or quantity, they get another product for free or at a discount.
  • Buy One Get One Free (BOGO): Buy any sweater, get a scarf free.
  • Buy X, Get Y at a Discount: Buy a laptop, get 20% off any laptop bag.
  • Buy X, Get Y at a Fixed Price: Buy a camera, get a tripod for $19.99.
Make sure the free or discounted item complements the main purchase.
  • Set clear purchase requirements.
  • Use limited-time offers to create urgency.
  • Communicate the value clearly to your customers.
Use Advanced BXGY to combine product/collection qualifiers, per-item minimums, order minimums, and precise targeting for the discounted items.

Capabilities

  • Qualifiers (X) – Choose Specific Products or Specific Collections.
    Supports:
    • Minimum quantity of items or Minimum spend on items
    • Specify quantities individually for each product in the qualifier set
    • Exclude specific products or collections from qualifying
    • Require minimum order total (order-level threshold)
  • Purchase requirement options
    • Apply to Any product in the qualifier set or All products
    • Limit by:
      • One-time purchase
      • Subscription
      • Both
  • Targets (Y) – Discount Specific Products or Specific Collections
    Modes: Amount Off, Percent Off, Fixed Price, or Free
  • Sale item handling – Allow or block additional discounting on already on-sale items
  • Discount strategy – Apply to Highest priced items first or Lowest priced items first
    Optional:
    • Discount only the highest priced item
    • Only items that meet minimum requirements (limit the Y discount to lines that satisfy X)
  • Limits – Cap the maximum discount per order and choose whether to allow multiple uses per order
  • Method – Automatic, single discount code, or coupon batch distribution
  • Scheduling – Start date/time with optional end date/time
Combine order minimums with per-item minimums, then turn on Only items that meet minimum requirements to ensure the discount applies only to qualifying lines.

Example 1: Wholesale tier with order minimum & per-item minimum (Percent Off)

Goal: Orders of $3,500 or more receive 40% off the regular price on items where the shopper buys 10 or more units of the same product. Smaller-quantity items can be in the cart but are not discounted. Coupon code: BULK40

How to set this up

  1. Name your offer and (optionally) add badge text.
  2. Method: Select Discount Code and enter BULK40.
  3. Dates: Set your start date/time (and end date/time if needed).
Customer Purchases (Qualifiers)
  • Choose Specific Products or Specific Collections that qualify.
  • Under Conditions, enable Minimum quantity of items.
  • Enable Specify quantities individually and set the minimum 10 for each product.
  • Turn on Require minimum order total and set it to $3,500.
  • Purchase Requirement Options: Use Any product (best for mix-and-match across your wholesale catalog).
  • Purchase Type: Choose One-Time, Subscription, or Both.
Customer Receives Discount On (Targets)
  • Choose the same Specific Products or Specific Collections you want discounted.
  • Discount Mode: Select Percent Off and set to 40%.
  • On-Sale Item Discounts: Choose whether to allow additional discounting on already on-sale items.
  • Discount Strategy: Pick Highest priced items first (or Lowest).
  • Target Options: Enable Only items that meet minimum requirements to restrict discounts to 10+ unit lines.
  • (Optional) Leave Discount only the highest priced item off to discount all qualifying lines.
Discount Limits
  • (Optional) Set a maximum discount per order.
  • (Optional) Allow multiple uses per order if you want the rule to scale across many qualifying lines.
  1. Save and test: Add several products at 10+ units each plus some single-unit products.
    The 40% discount should apply only to the 10+ unit lines once the cart total reaches $3,500 or more and BULK40 is applied.

Behavior notes

  • Smaller-quantity lines (fewer than 10 units) are not discounted.
  • Only the portion of the order that meets the per-product minimum and overall order minimum is discounted.

Example 2: Seasonal special with fixed-price reward

Goal: Buy 5 or more from the Winter Collection and get **any matching hat for 10(regularly10** *(regularly 25)*. Applies automatically — no coupon code needed.

How to set this up

  1. Name your offer and (optionally) add badge text like “Hat for $10”.
  2. Method: Select Automatic.
Customer Purchases (Qualifiers)
  • Choose the Winter Collection as the qualifier.
  • Under Conditions, enable Minimum quantity of items and set to 5.
  • Leave Specify quantities individually disabled unless each product needs its own minimum.
  • Require minimum order total: Not needed for this example.
  • Purchase Requirement Options: Use Any product.
  • Purchase Type: Choose One-Time.
Customer Receives Discount On (Targets)
  • Choose Specific Products: select the matching hats you want discounted.
  • Discount Mode: Select Fixed Price and set it to $10.
  • On-Sale Item Discounts: Allow or block depending on your sale policy.
  • Discount Strategy: Pick Lowest priced items first if multiple hat styles are available.
  • Target Options: Keep Only items that meet minimum requirements enabled to ensure the discount only applies when the cart has 5+ qualifying items.
Discount Limits
  • Set a maximum discount per order if you want to limit hats per purchase (e.g., max $30 off).
  • Keep Allow multiple uses per order off to prevent customers from repeating the discount in a single cart.
  1. Save and test: Add 5 qualifying Winter Collection items and a hat.
    The hat should price at 10automatically,evenifitsoriginalpriceis10 automatically, even if its original price is 25.

Behavior notes

  • The discount only applies to hats listed as target products.
  • If fewer than 5 qualifying items are in the cart, the hat remains full price.
    For Budgets, Sales Channels, and Priority, see the overview and related sections in your documentation.
BMSM promotions excel at increasing average order value and encouraging larger purchases.
Buy More Save More (BMSM) promotions create a compelling incentive for customers to increase their purchase quantity or spending amount by offering progressive discounts. These offers tap into the psychology of value perception, where customers feel they’re getting a better deal as they add more to their cart, driving higher average order values and increased revenue.
  • Volume Discount: Reward customers for purchasing multiple units with the same discount for all items. For example, “Buy 3+ t-shirts, save 10% on all” or “Buy 5+ items, pay USD 29.99 each.”
  • Tiered Discount: Create multiple spending or quantity thresholds with progressively better discounts at each level. For example, “Buy 2 items, save 5%; Buy 3 items, save 10%; Buy 4+ items, save 15%” or “1st item USD 49.99, 2nd item USD 39.99, 3+ items USD 29.99 each.”
  • Advanced BMSM: Provide customizable rules and conditions to create precisely targeted promotions. For example, combine spending thresholds with product category requirements.

Discount Modes

BMSM offers support three discount modes:
  • Amount Off: Fixed dollar discount per item (e.g., USD 5 off each)
  • Percent Off: Percentage discount per item (e.g., 15% off each)
  • Fixed Price: Set specific price per item (e.g., USD 49.99 each)
Fixed Price Example: “Buy 1 for USD 59.99, Buy 3+ for USD 49.99 each”Customer adds 3 premium shirts (USD 79.95 each):
  • All 3 shirts: USD 49.99 each
  • Total: USD 149.97 instead of USD 239.85
  • Saves: USD 89.88 (37% off)
“Pay USD 49.99 each” is often more compelling than “37% off”!
Use Fixed Price for premium products where “USD 99 each” creates more impact than “30% off”. Perfect for psychological pricing, wholesale scenarios, and creating clear value propositions.
Ensure threshold jumps are realistic and attainable.
  • Display progress toward the next threshold during the shopping experience.
  • Balance discount depth with your margin requirements.
  • Consider fixed pricing for clear value propositions on premium items.
For complete BMSM setup guide with fixed pricing examples, see our
Buy More Save More Guide
Bundle promotions are most effective when the included products naturally complement each other and solve a broader customer need.
Bundle promotions allow you to group complementary products together and offer them at a special price or discount when purchased as a set. This strategy increases average order value, introduces customers to new products, and provides a convenient shopping experience by presenting logical product combinations. Bundles also simplify the decision-making process by offering pre-selected product groups that work well together.
  • Percentage or Amount Bundle: Offer a discount when customers purchase a specific combination of products. For example, “Purchase these 3 skincare products together and save 15%.”
  • Fixed Price Bundle: Set a specific price for a collection of products when purchased together, typically lower than the sum of their individual prices. For example, “Complete home gym set: 299(normally299 (normally 450).”
  • Advanced Bundle: Provide customizable rules and conditions. For example, create conditional product combinations with variable discount structures.
Group products that logically go together or solve a common problem.
  • Consider offering different bundle configurations for different customer segments.
  • Create bundles of various price points to appeal to different customer budgets.
GWP promotions create a powerful sense of added value and exclusivity.
Gift With Purchase (GWP) promotions reward customers with free or heavily discounted items when they make qualifying purchases. This strategy creates a strong perceived value, encourages customers to reach specific spending thresholds, and provides an opportunity to introduce them to new products they might not have tried otherwise. GWP offers combine the psychological appeal of “free” with strategic product sampling, making them particularly effective for boosting customer satisfaction and average order value.
  • Spend X Get Free Gift: This classic GWP format offers a free item when customers reach a specified order value. For example, “Spend $100, get a free tote bag.”
  • Buy X Get Free Gift: Rather than focusing on order value, this GWP type rewards customers for purchasing specific products or categories. For example, “Buy any foundation, get a free makeup sample.”
  • Spend X Get Discounted Gift: Offer premium items at a significantly reduced price when customers reach a spending threshold. For example, “Spend $75, get this $50 diffuser for just $20.”
  • Buy X Get Discounted Gift: Similar to the above, but triggered by the purchase of specific products rather than spending amount. For example, “Buy any dress, get this $40 necklace for $15.”
  • Advanced GWP: For sophisticated marketing strategies, allow for customizable rules and tiered gifts. For example, multiple gift tiers based on spending levels.
Ensure gifts are desirable and relevant to your customer base.
  • Select gifts that complement the qualifying purchases.
  • Use premium or exclusive gifts for higher spending thresholds.
  • Consider seasonal or limited-edition gifts to create urgency.
  • Rotate GWP offers to keep the promotion fresh and engaging.
Order discounts are powerful tools for driving overall sales volume and increasing average order value.
Order discounts apply to the entire purchase rather than specific products, offering customers savings on their total cart value when they meet defined conditions. These promotions are particularly effective for driving overall sales volume, encouraging customers to reach specific spending thresholds, and creating straightforward, easy-to-understand value propositions. Order discounts provide flexibility in promotional strategy while being simple for customers to understand and redeem.
  • Spend X Get Amount Off: This straightforward discount offers a fixed dollar amount reduction when the cart reaches a specified threshold. For example, “$10 off when you spend $50.”
  • Spend X Get Percentage Off: Percentage-based order discounts offer a proportion of the total purchase as a discount when customers reach a spending threshold. For example, “15% off when you spend $100.”
  • Buy X Get Order Discount: This hybrid approach applies an order-level discount when customers purchase specific products, connecting product-specific promotions with total order benefits. For example, “Buy any jeans, get 10% off your entire order.”
  • Advanced Order Discount: For complex promotional strategies, provide customizable rules and conditions. For example, multi-tiered spending thresholds with progressive benefits.
Create a clear connection between the spending requirement and the reward.
  • Consider progressive tiers to encourage even higher spending.
  • Use limited-time offers to create urgency.
Shipping discounts directly address a major friction point in the purchase process.
Shipping discounts reduce or eliminate delivery costs for qualifying orders, addressing one of the most common causes of cart abandonment in e-commerce. By offsetting or removing shipping fees, these promotions can significantly improve conversion rates, increase average order value, and enhance customer satisfaction. Shipping discounts create a powerful incentive for customers to complete their purchase while also encouraging them to add more items to their cart to qualify for better shipping rates.
  • Free Shipping: The most popular shipping promotion removes delivery costs entirely when orders meet specific conditions. For example, “Free shipping on orders over $75.”
  • Discounted Shipping: This approach offers a percentage reduction on delivery fees when qualifying conditions are met. For example, “50% off shipping when you spend $75.”
  • Fixed Shipping: This promotion sets a flat shipping rate regardless of order size, weight, or destination (within defined parameters). For example, “$5 flat-rate shipping on all orders.”
  • Advanced Shipping Discount: For sophisticated logistics strategies, provide customizable rules and conditions. For example, destination-based shipping promotions.
Set free shipping thresholds slightly above your average order value to encourage incremental purchases.
  • Clearly communicate shipping offer terms, including any geographic limitations.
  • Consider time-limited shipping promotions to create urgency.
  • Test different shipping discount structures to find what resonates best with your customers.
  • Ensure your margins can support the shipping promotion without eroding profitability.

Next Steps