Qualifiers (X) – Choose Specific Products or Specific Collections.
Supports:
Minimum quantity of items or Minimum spend on items
Specify quantities individually for each product in the qualifier set
Exclude specific products or collections from qualifying
Require minimum order total (order-level threshold)
Purchase requirement options
Apply to Any product in the qualifier set or All products
Limit by:
One-time purchase
Subscription
Both
Targets (Y) – Discount Specific Products or Specific Collections
Modes: Amount Off, Percent Off, Fixed Price, or Free
Sale item handling – Allow or block additional discounting on already on-sale items
Discount strategy – Apply to Highest priced items first or Lowest priced items first
Optional:
Discount only the highest priced item
Only items that meet minimum requirements (limit the Y discount to lines that satisfy X)
Limits – Cap the maximum discount per order and choose whether to allow multiple uses per order
Method – Automatic, single discount code, or coupon batch distribution
Scheduling – Start date/time with optional end date/time
Combine order minimums with per-item minimums, then turn on
Only items that meet minimum requirements to ensure the discount applies
only to qualifying lines.
Dates: Set your start date/time (and end date/time if needed).
Customer Purchases (Qualifiers)
Choose Specific Products or Specific Collections that qualify.
Under Conditions, enable Minimum quantity of items.
Enable Specify quantities individually and set the minimum 10 for each product.
Turn on Require minimum order total and set it to $3,500.
Purchase Requirement Options: Use Any product (best for mix-and-match across your wholesale catalog).
Purchase Type: Choose One-Time, Subscription, or Both.
Customer Receives Discount On (Targets)
Choose the same Specific Products or Specific Collections you want discounted.
Discount Mode: Select Percent Off and set to 40%.
On-Sale Item Discounts: Choose whether to allow additional discounting on already on-sale items.
Discount Strategy: Pick Highest priced items first (or Lowest).
Target Options: Enable Only items that meet minimum requirements to restrict discounts to 10+ unit lines.
(Optional) Leave Discount only the highest priced item off to discount all qualifying lines.
Discount Limits
(Optional) Set a maximum discount per order.
(Optional) Allow multiple uses per order if you want the rule to scale across many qualifying lines.
Save and test: Add several products at 10+ units each plus some single-unit products.
The 40% discount should apply only to the 10+ unit lines once the cart total reaches $3,500 or more and BULK40 is applied.
The discount only applies to hats listed as target products.
If fewer than 5 qualifying items are in the cart, the hat remains full price.
Buy More Save More
BMSM promotions excel at increasing average order value and encouraging
larger purchases.
Buy More Save More (BMSM) promotions create a compelling incentive for customers
to increase their purchase quantity or spending amount by offering progressive
discounts. These offers tap into the psychology of value perception, where customers
feel they’re getting a better deal as they add more to their cart, driving higher
average order values and increased revenue.
Volume Discount: Reward customers for purchasing multiple units
of the same or similar products. For example, “Buy 3 t-shirts, save
10%.”
Tiered Discount: Create multiple spending or quantity thresholds
with progressively better discounts at each level. For example, “Buy 2
items, save 5%; Buy 3 items, save 10%; Buy 4+ items, save 15%.”
Advanced BMSM: Provide customizable rules and conditions to
create precisely targeted promotions. For example, combine spending
thresholds with product category requirements.
Ensure threshold jumps are realistic and attainable.
Display progress toward the next threshold during the shopping
experience.
Balance discount depth with your margin requirements.
Bundles
Bundle promotions are most effective when the included products naturally
complement each other and solve a broader customer need.
Bundle promotions allow you to group complementary products together and offer
them at a special price or discount when purchased as a set. This strategy increases
average order value, introduces customers to new products, and provides a convenient
shopping experience by presenting logical product combinations. Bundles also
simplify the decision-making process by offering pre-selected product groups
that work well together.
Percentage or Amount Bundle: Offer a discount when customers
purchase a specific combination of products. For example, “Purchase
these 3 skincare products together and save 15%.”
Fixed Price Bundle: Set a specific price for a collection of
products when purchased together, typically lower than the sum of their
individual prices. For example, “Complete home gym set: 299(normally450).”
Advanced Bundle: Provide customizable rules and conditions. For
example, create conditional product combinations with variable discount
structures.
Group products that logically go together or solve a common problem.
Consider offering different bundle configurations for different customer
segments.
Create bundles of various price points to appeal to different customer
budgets.
Gift With Purchase
GWP promotions create a powerful sense of added value and exclusivity.
Gift With Purchase (GWP) promotions reward customers with free or heavily discounted
items when they make qualifying purchases. This strategy creates a strong perceived
value, encourages customers to reach specific spending thresholds, and provides
an opportunity to introduce them to new products they might not have tried otherwise.
GWP offers combine the psychological appeal of “free” with strategic product
sampling, making them particularly effective for boosting customer satisfaction
and average order value.
Spend X Get Free Gift: This classic GWP format offers a free item
when customers reach a specified order value. For example, “Spend $100,
get a free tote bag.”
Buy X Get Free Gift: Rather than focusing on order value, this
GWP type rewards customers for purchasing specific products or
categories. For example, “Buy any foundation, get a free makeup sample.”
Spend X Get Discounted Gift: Offer premium items at a
significantly reduced price when customers reach a spending threshold.
For example, “Spend $75, get this $50 diffuser for just $20.”
Buy X Get Discounted Gift: Similar to the above, but triggered by
the purchase of specific products rather than spending amount. For
example, “Buy any dress, get this $40 necklace for $15.”
Advanced GWP: For sophisticated marketing strategies, allow for
customizable rules and tiered gifts. For example, multiple gift tiers
based on spending levels.
Ensure gifts are desirable and relevant to your customer base.
Select gifts that complement the qualifying purchases.
Use premium or exclusive gifts for higher spending thresholds.
Consider seasonal or limited-edition gifts to create urgency.
Rotate GWP offers to keep the promotion fresh and engaging.
Order Discount
Order discounts are powerful tools for driving overall sales volume and
increasing average order value.
Order discounts apply to the entire purchase rather than specific products, offering
customers savings on their total cart value when they meet defined conditions.
These promotions are particularly effective for driving overall sales volume,
encouraging customers to reach specific spending thresholds, and creating straightforward,
easy-to-understand value propositions. Order discounts provide flexibility in
promotional strategy while being simple for customers to understand and redeem.
Spend X Get Amount Off: This straightforward discount offers a
fixed dollar amount reduction when the cart reaches a specified
threshold. For example, “$10 off when you spend $50.”
Spend X Get Percentage Off: Percentage-based order discounts
offer a proportion of the total purchase as a discount when customers
reach a spending threshold. For example, “15% off when you spend $100.”
Buy X Get Order Discount: This hybrid approach applies an
order-level discount when customers purchase specific products,
connecting product-specific promotions with total order benefits. For
example, “Buy any jeans, get 10% off your entire order.”
Advanced Order Discount: For complex promotional strategies,
provide customizable rules and conditions. For example, multi-tiered
spending thresholds with progressive benefits.
Create a clear connection between the spending requirement and the reward.
Consider progressive tiers to encourage even higher spending.
Use limited-time offers to create urgency.
Shipping Discount
Shipping discounts directly address a major friction point in the purchase
process.
Shipping discounts reduce or eliminate delivery costs for qualifying orders,
addressing one of the most common causes of cart abandonment in e-commerce. By
offsetting or removing shipping fees, these promotions can significantly improve
conversion rates, increase average order value, and enhance customer satisfaction.
Shipping discounts create a powerful incentive for customers to complete their
purchase while also encouraging them to add more items to their cart to qualify
for better shipping rates.
Free Shipping: The most popular shipping promotion removes
delivery costs entirely when orders meet specific conditions. For
example, “Free shipping on orders over $75.”
Discounted Shipping: This approach offers a percentage reduction
on delivery fees when qualifying conditions are met. For example, “50%
off shipping when you spend $75.”
Fixed Shipping: This promotion sets a flat shipping rate
regardless of order size, weight, or destination (within defined
parameters). For example, “$5 flat-rate shipping on all orders.”
Advanced Shipping Discount: For sophisticated logistics
strategies, provide customizable rules and conditions. For example,
destination-based shipping promotions.
Set free shipping thresholds slightly above your average order value to
encourage incremental purchases.
Clearly communicate shipping offer terms, including any geographic
limitations.
Consider time-limited shipping promotions to create urgency.
Test different shipping discount structures to find what resonates best
with your customers.
Ensure your margins can support the shipping promotion without eroding
profitability.