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Customer Data Overview

This guide provides an introduction to customer data management in Atom Commerce and how to leverage this information for better marketing decisions.

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Customer Data Dashboard

The Customer Data dashboard gives you a comprehensive view of your customer base:
  1. Navigate to “Customers” in the main menu
  2. The overview page displays:
    • Total customer count
    • New customers (last 30 days)
    • Average customer lifetime value
    • Customer retention rate
    • Customer acquisition trends

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Customer Profile Information

For each customer, Atom Commerce stores and displays:
  • Basic information (name, email, phone)
  • Order history and value
  • Product preferences
  • Campaign and offer engagement
  • Communication preferences
  • Segment memberships

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Viewing Individual Customer Profiles

To access detailed information about a specific customer:
  1. Go to the “Customers” section
  2. Use the search function to find a customer by name or email
  3. Click on a customer to view their complete profile
  4. Navigate between tabs to see different aspects of their data:
    • Overview: Key customer metrics and summary
    • Orders: Complete order history
    • Engagement: Offer usage and campaign interaction
    • Preferences: Product interests and communication settings

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Customer Insights

Atom Commerce automatically generates insights about your customers:
  • Purchasing Patterns: Frequency, average value, and timing
  • Product Affinities: Categories and products frequently purchased
  • Offer Response: Which types of promotions drive purchases
  • Churn Risk: Identification of at-risk customers

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Data Privacy Compliance

Atom Commerce helps you maintain compliance with privacy regulations:
  • Customer data is securely stored
  • Privacy preferences are tracked and honored
  • Data export and deletion requests can be processed
  • Consent management is built into the platform

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Data Integration

Customer data is synchronized from various sources:
  • Shopify customer profiles
  • Order history
  • Marketing campaign interaction
  • Website behavior (if tracking is enabled)

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Data Export

You can export customer data for external analysis:
  1. Go to the “Customers” section
  2. Click “Export” in the top right
  3. Select the data fields to include
  4. Choose your export format (CSV, Excel)
  5. Export the data file

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Next Steps