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Targeting Offers

This guide explains how to create targeted offers for specific customer segments in Atom Commerce, making your promotions more relevant and effective.

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Benefits of Targeted Offers

Targeting specific customer segments with tailored offers provides several advantages:
  • Higher conversion rates
  • Improved customer loyalty
  • More efficient marketing spend
  • Better customer experience
  • Increased average order value
  • Stronger relationships with different customer types

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Types of Targeted Offers

Atom Commerce supports several targeting approaches:

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Segment-Based Targeting

Apply offers to specific customer segments, such as:
  • VIP customers
  • First-time buyers
  • At-risk customers
  • Frequent shoppers
  • Location-based segments

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Behavior-Based Targeting

Create offers based on customer behavior patterns:
  • Cart abandonment
  • Browse history
  • Previous purchase categories
  • Average order value
  • Purchase frequency

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Personalized Offers

Provide individualized offers based on:
  • Purchase history
  • Product preferences
  • Past offer engagement
  • Customer lifetime value

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Creating a Targeted Offer

To create an offer targeted to specific customers:
  1. Start creating a new offer following the standard process
  2. In the “Targeting” section, select “Specific Customers”
  3. Choose your targeting method:
    • Segment Selection: Choose from your saved customer segments
    • Customer List: Upload or select specific customers
    • Targeting Rules: Build custom targeting criteria

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Setting Targeting Rules

When creating custom targeting rules:
  1. Select the criteria for your target audience
  2. Combine multiple conditions using AND/OR logic
  3. Set exclusion rules if needed
  4. Preview the estimated audience size
  5. Save your targeting configuration

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Testing Targeted Offers

Before fully launching a targeted offer:
  1. Create a test version with a limited audience
  2. Monitor initial performance metrics
  3. Gather feedback from the target segment
  4. Adjust offer parameters based on early results
  5. Scale up to the full target audience

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Measuring Target Offer Performance

To evaluate the effectiveness of your targeted offers:
  1. Compare conversion rates to non-targeted offers
  2. Analyze segment-specific engagement
  3. Track incremental sales generated
  4. Measure impact on customer lifetime value
  5. Monitor changes in customer behavior

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Best Practices

  • Start with well-defined customer segments
  • Ensure offers are relevant to each segment’s needs and preferences
  • Create clear, personalized messaging that resonates with each group
  • Set appropriate offer values based on segment value
  • A/B test different offers for the same segment
  • Continuously refine targeting criteria based on performance data

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Next Steps