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Creating Campaigns

Campaigns in Atom Commerce help you organize related promotional offers and track their collective performance. This guide walks you through creating and managing marketing campaigns.

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What is a Campaign?

A campaign is a strategic marketing initiative that groups multiple offers together for a specific purpose or time period. Examples include seasonal sales, product launches, or holiday promotions.

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Campaign Creation Process

  1. From your dashboard, navigate to “Campaigns” in the main menu
  2. Click the “Create New Campaign” button
  3. Fill in the campaign details:
    • Name and description
    • Start and end dates
    • Campaign goals and targets
    • Budget allocation (if applicable)
  4. Click “Create Campaign” to save

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Setting Campaign Goals

When creating a campaign, you can define specific performance goals:
  • Revenue targets
  • Customer acquisition goals
  • Conversion rate objectives
  • Average order value targets
These goals will be tracked against actual performance in your campaign analytics.

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Campaign Organization

Campaigns can be organized in several ways:
  • Seasonal Campaigns: Group offers for specific seasons or holidays
  • Product-Specific Campaigns: Focus on promoting particular products or categories
  • Customer Segment Campaigns: Target specific customer groups
  • Promotional Initiatives: Special events or limited-time offers

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Next Steps

After creating your campaign:
  • Link Offers to add promotions to your campaign
  • Monitor your campaign budget from the campaign details page
  • Track performance using the campaign analytics dashboard