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Linking Offers to Campaigns

This guide explains how to connect your promotional offers to marketing campaigns in Atom Commerce, creating a cohesive promotional strategy.

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Benefits of Linking Offers to Campaigns

Connecting offers to campaigns provides several advantages:
  • Organize related promotions under a single strategy
  • Track the collective performance of multiple offers
  • Create themed promotional experiences
  • Simplify reporting and analysis
  • Ensure consistent messaging across multiple offers
You can link offers to campaigns in two ways:

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Linking During Offer Creation

To link an offer while creating it:
  1. Start creating a new offer following the standard process
  2. In the “Campaign” section, click “Link to Campaign”
  3. Select an existing campaign from the dropdown menu
  4. If needed, click “Create New Campaign” to make a new one
  5. Complete the offer creation process
  6. The offer will automatically be associated with the selected campaign

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Linking Existing Offers

To link offers that have already been created:
  1. Navigate to “Campaigns” in the main menu
  2. Select the campaign you want to add offers to
  3. Click the “Linked Offers” tab
  4. Click “Add Offers”
  5. Select the offers you want to link from the list
  6. Click “Add Selected” to link them to the campaign

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Managing Linked Offers

Once offers are linked to a campaign, you can manage them collectively:

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Viewing Linked Offers

To see all offers associated with a campaign:
  1. Go to “Campaigns” in the main menu
  2. Select the campaign you want to view
  3. Click the “Linked Offers” tab
  4. View the complete list of offers with key metrics

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Removing Offers from Campaigns

To unlink an offer from a campaign:
  1. Navigate to the campaign’s “Linked Offers” tab
  2. Find the offer you want to remove
  3. Click the “Unlink” button next to the offer
  4. Confirm the removal

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Campaign-Level Actions

When offers are linked to a campaign, you can perform actions at the campaign level:

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Activating/Deactivating All Offers

To change the status of all offers in a campaign:
  1. Go to the campaign details page
  2. Click “Actions” in the top right
  3. Select “Activate All Offers” or “Deactivate All Offers”
  4. Confirm your action

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Scheduling Campaign Offers

To set consistent timing for campaign offers:
  1. Go to the campaign details page
  2. Click “Schedule Campaign”
  3. Set the start and end dates for the entire campaign
  4. Choose to apply these dates to all linked offers
  5. Save your changes

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Performance Analysis

Linking offers to campaigns enables comprehensive performance analysis:
  1. Navigate to the campaign details page
  2. View the “Performance” tab for aggregated metrics
  3. Compare individual offer performance within the campaign
  4. See how offers work together to achieve campaign goals

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Best Practices

  • Group related offers that support a common goal
  • Ensure consistent messaging across all campaign offers
  • Stagger offer start/end times to maintain campaign momentum
  • Use a mix of offer types within each campaign
  • Review campaign performance holistically

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Next Steps

  • Monitor campaign effectiveness using the Performance dashboard
  • Review campaign budget allocation and spending in the campaign details