Glossary
This glossary defines key terms used throughout the Atom Commerce platform and this user guide.A
Active OfferA promotion that is currently running and available to customers. Average Order Value (AOV)
The average amount spent each time a customer places an order.
B
BundleA type of offer where multiple products are sold together at a discounted price. Buy X Get Y (BXGY)
A promotion type where customers receive a free or discounted item Y when they purchase a specific product or quantity X.
C
CampaignA group of related offers organized around a specific marketing initiative or time period. Conversion Rate
The percentage of store visitors who complete a purchase. Customer Segment
A defined group of customers who share common characteristics or behaviors.
D
DiscountA reduction in price, which can be a fixed amount or a percentage. Dashboard
The main control panel of Atom Commerce showing key metrics and performance data.
G
Gift With Purchase (GWP)A promotion type where customers receive a free item when certain conditions are met, like a minimum purchase amount.
O
OfferA promotional rule that provides discounts or other incentives to customers. Order Value
The total monetary amount of an individual customer order.
P
PromotionA marketing activity designed to increase sales or customer engagement.
R
Revenue ImpactThe effect a promotional offer has on overall sales revenue. ROI (Return on Investment)
A measure of the profitability of a promotion relative to its cost.
S
Scheduled OfferA promotion that is set to begin at a future date. Shipping Discount
A promotion that reduces or eliminates shipping costs.
T
Tiered PricingA pricing structure where the price per unit decreases as the quantity purchased increases.
V
Volume DiscountA reduction in price based on the quantity of items purchased.