Boost Your Shopify Sales: Complete Guide to Bundle Discounts Using Atom Commerce
Bundle discounts are one of the most effective ways to increase your average order value (AOV) and move more inventory. By offering customers a discount when they purchase multiple items together, you can encourage larger orders while providing genuine value.Why Bundle Discounts Work
Bundle discounts leverage several psychological principles:- Value Perception: Customers feel they’re getting a “deal” when items are bundled
- Convenience: Pre-selected bundles save customers decision-making time
- Inventory Management: Help move slower-selling items by pairing them with popular products
- AOV Increase: Naturally encourage customers to buy more items
Bundle Discount Types
Atom Commerce offers three main bundle discount templates:1. Product Bundle Discount
Best for: Percentage or fixed amount discounts on product bundles How it works: Customers receive a discount (percentage or dollar amount) when they purchase a specified quantity of items from selected collections. Example: “Buy 4 pencils and an eraser to get 10% off”2. Product Bundle at Fixed Price
Best for: Offering entire bundles at a single, attractive price How it works: Customers pay a flat rate for a bundle of products, regardless of individual item prices. Example: “Buy 4 pencils and an eraser for a bundle price of USD 19.99”3. Advanced Bundle Offer
Best for: Complex scenarios with exclusions and advanced rules How it works: Full control over bundle conditions, including exclusions, on-sale item handling, and usage limits. Example: “Buy 4 pencils & an eraser to get 10% off with a max use of once per order”Step-by-Step Setup Guide
Step 1: Choose Your Bundle Template
- Navigate to Offers in your Atom Commerce dashboard
- Click Create Offer
- Select Bundles Templates
- Choose from:
- Simple: Product Bundle Discount or Product Bundle at Fixed Price
- Advanced: Advanced Bundle Offer for maximum control
Step 2: Configure Offer Details
Basic Information
- Name: Choose a clear, compelling name customers will see
- Badge Text: Short label (max 15 characters) for product page badges
- Active Dates: Set start date/time and optional end date
Discount Method
Choose how customers access the offer:- Automatic: Applies automatically when conditions are met
- Discount Code: Customers enter a code at checkout
- Coupon Batch: Distribute via coupon codes
Customer Targeting
- All Customers: Available to everyone
- Customer Segments: Target specific customer groups
- Specific Customers: Individual customer targeting
Step 3: Define Bundle Conditions
Collection Selection
- Click SELECT COLLECTIONS
- Choose the collections customers can purchase from
- Set the Quantity required for the bundle
Purchase Types
- One Time Purchase: Single orders only
- Subscription: Recurring orders only
- Both: Applies to all purchase types
Step 4: Configure Discount Details
Bundle Pricing Options
For Fixed Price Bundles:- Set the Bundle Price (e.g., USD 19.99)
- Choose Fixed Price mode
- Choose Amount off or Percent off
- Set the discount value
Advanced Options
On Sale Item Discounts:- Do not discount: Exclude already-discounted items
- Allow additional discounting: Stack with existing discounts
- Highest priced items first: Apply discount to most expensive items
- Lowest priced items first: Apply discount to least expensive items
Step 5: Set Usage Limits
Multiple Uses Per Order
- Allow multiple uses: Let customers use the offer multiple times
- Max Uses Per Order: Set limit (e.g., 10)
Customer Limits
- Once per shopper: Limit to one use per customer
- Total usage limit: Set overall usage cap across all customers
Step 6: Configure Advanced Settings
Discount Combinations
Choose which discount types this offer can combine with:- Product discounts: Stack with item-level discounts
- Order discounts: Combine with cart-level discounts
- Shipping discounts: Work with shipping promotions
Priority Settings
- Set offer priority: Control application order when multiple offers apply
- Higher numbers = higher priority (applied first)
Channel & Fulfillment Targeting
- Channels/Stores: Limit to specific sales channels
- Fulfillment Types: Target specific delivery methods (local delivery, pickup, etc.)
Budget Management
- Assign a budget: Set spending limits for the offer
- Track usage: Monitor offer performance and costs
Bundle Discount Strategies
1. Complementary Products
Strategy: Bundle items that naturally go together Example: Camera + memory card + case bundle Benefit: Increases perceived value while moving accessories2. Volume Discounts
Strategy: Offer better prices for larger quantities Example: “Buy 3, get 1 free” or “Buy 5 shirts for USD 100” Benefit: Encourages bulk purchases, reduces inventory3. Seasonal Bundles
Strategy: Create themed bundles for holidays/seasons Example: “Summer Essentials Bundle” or “Holiday Gift Set” Benefit: Capitalizes on seasonal demand, creates urgency4. Clearance Bundles
Strategy: Bundle slow-moving items with popular products Example: “Buy 2 bestsellers, get 1 clearance item free” Benefit: Moves old inventory while maintaining marginsBest Practices
Bundle Composition
- Mix price points: Include both high and low-value items
- Ensure compatibility: Bundle items that make sense together
- Test combinations: Use analytics to find optimal bundle mixes
Pricing Strategy
- Maintain margins: Ensure bundle pricing preserves profitability
- Create urgency: Use limited-time offers to drive immediate action
- Clear value proposition: Make savings obvious to customers
Customer Experience
- Clear communication: Explain bundle benefits prominently
- Easy checkout: Ensure bundle application is seamless
- Flexible options: Allow customers to modify bundles when possible
Monitoring and Optimization
Key Metrics to Track
- Bundle conversion rate: Percentage of customers who choose bundles
- Average order value: Impact on AOV
- Inventory turnover: How bundles affect stock movement
- Customer satisfaction: Feedback on bundle offers
Optimization Strategies
- A/B test bundles: Try different combinations and pricing
- Seasonal adjustments: Modify bundles based on trends
- Customer feedback: Use reviews to improve bundle offerings
- Analytics insights: Monitor which bundles perform best
Common Use Cases
Fashion Retail
Bundle: “Complete Outfit Bundle” Items: Top + bottom + accessories Pricing: 15% off when buying 3+ items Benefit: Increases AOV, reduces decision fatigueElectronics
Bundle: “Home Office Setup” Items: Monitor + keyboard + mouse + webcam Pricing: Fixed price of USD 299 (vs USD 350 individual) Benefit: Moves accessories, creates complete solutionBeauty Products
Bundle: “Skincare Routine” Items: Cleanser + toner + moisturizer + serum Pricing: Buy 3, get 1 free Benefit: Encourages complete routine adoptionHome & Garden
Bundle: “Garden Starter Kit” Items: Seeds + soil + tools + pots Pricing: 20% off bundle Benefit: Provides everything needed to start gardeningTroubleshooting Common Issues
Bundle Not Applying
- Check conditions: Verify collection selection and quantity requirements
- Review priority: Ensure bundle has appropriate priority setting
- Test combinations: Confirm items meet bundle criteria
Pricing Calculations
- Verify discount type: Ensure correct mode (fixed price vs. percentage)
- Check exclusions: Review on-sale item settings
- Test edge cases: Verify behavior with various cart combinations
Customer Confusion
- Clear messaging: Ensure bundle benefits are obvious
- Prominent display: Show bundle options prominently
- Simple checkout: Minimize steps to apply bundle discounts
Advanced Tips
Dynamic Bundles
- AI-powered suggestions: Use customer data to recommend bundles
- Personalized offers: Create bundles based on browsing history
- Cross-category bundles: Combine items from different product categories
Inventory Management
- Low-stock alerts: Create bundles to move slow inventory
- Seasonal planning: Plan bundles around inventory cycles
- Supplier coordination: Work with suppliers on bundle pricing
Marketing Integration
- Email campaigns: Promote bundles in customer communications
- Social media: Share bundle deals on social platforms
- Influencer partnerships: Collaborate on bundle promotions