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Boost Your Shopify Sales: Complete Guide to Bundle Discounts Using Atom Volume & Gift Discounts

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What Are Bundle Discounts & Why They Matter for Your Store

Bundle discounts are one of the most powerful bundle discount strategies for ecommerce merchants looking to increase average order value and move inventory faster. A bundle discount works by offering customers a discount or fixed price when they purchase a specific set of products together (like “shirt + pants + belt”) or a specific quantity of items (like “5 t-shirts”). This bundle promo strategy encourages customers to buy more items while providing genuine value through curated product combinations. Bundle discounts can increase your average order value by up to 30% and are particularly effective for introducing customers to new products while moving slower-selling inventory. Whether you’re running a product bundle discount, fixed-price bundle, or advanced bundle offer, this comprehensive bundle discounts guide will show you exactly how to implement these powerful promotions using Atom Volume & Gift Discounts.

🚀 Get Started with Atom Volume & Gift Discounts

Install from the Shopify App Store to begin creating bundle discounts today. Start with our free trial and see how bundle discounts can boost your sales!

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Table of Contents

Bundle Types

3 Types of Bundle Discounts (with Examples)

Setup Guide

How to Create Bundle Discounts in Atom Commerce

Strategies

Bundle Discount Strategies & Use Cases

Best Practices

Best Practices for Bundle Discounts

Monitoring

Monitoring, Optimization & Growth

Troubleshooting

Troubleshooting & FAQs

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Why Bundle Discounts Work

Bundle discounts leverage several psychological principles:

Value Perception

Customers feel they’re getting a “deal” when items are bundled together

Convenience

Pre-selected bundles save customers decision-making time

Inventory Management

Help move slower-selling items by pairing them with popular products

AOV Increase

Naturally encourage customers to buy more items

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Types of Bundle Discounts: Percentage, Fixed Price & Advanced Templates

Atom Volume & Gift Discounts offers three main bundle discount templates to suit different business needs. Learn more about all offer types available in Atom Volume & Gift Discounts.

Percentage or Amount Bundle

Percentage or fixed amount discounts on product bundles

Fixed Price Bundle

Offer entire bundles at a single, attractive price

Advanced Bundle

Complex scenarios with exclusions and advanced rules
How it works: Customers receive a discount (percentage or dollar amount) when they purchase a specified quantity of items from selected collections.
Example: “Buy 3+ items from our Summer Collection to get 15% off”Real Scenario: Customer adds Tank Top (USD 25) + Shorts (USD 35) + Sunglasses (USD 20) = USD 80 total With 15% bundle discount: USD 68 total (saves USD 12)
Best for encouraging customers to buy more items from the same collection with consistent savings.
How it works: Customers pay a flat rate for a bundle of products, regardless of individual item prices.
Example: “Complete Workwear Bundle: Shirt + Pants + Belt for USD 89.99 (regularly USD 125)”Before & After Breakdown:
  • Individual prices: Dress Shirt (USD 45) + Dress Pants (USD 55) + Belt (USD 25) = USD 125
  • Bundle price: USD 89.99
  • Customer saves: USD 35.01 (28% discount)
Best for creating compelling value propositions with clear savings that customers can easily understand.
How it works: Full control over bundle conditions, including exclusions, on-sale item handling, and usage limits.
Example: “Buy 3+ items from our Professional Collection to get 20% off with a max use of once per order”Real Scenario: Customer adds Blazer (USD 80) + Dress Pants (USD 60) + Tie (USD 30) = USD 170 With 20% advanced bundle discount: USD 136 (saves USD 34) Note: Excludes clearance items, limited to once per order
Best for complex scenarios where you need precise control over exclusions, stacking rules, and usage limits.

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Understanding Qualifiers and Targets

Bundle discounts in Atom Commerce work with two key concepts:

Qualifiers

The items that trigger your bundle discount (what customers must buy)

Targets

The items that actually receive the discount (what gets discounted)
In most bundle offers, the qualifiers and targets are the same items. For example, in “Buy 3 shirts, get 15% off,” the 3 shirts are both the qualifiers (triggering the discount) and the targets (receiving the discount).

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Bundle vs Other Offer Types

Bundles are different from other Atom Commerce offer types:

Bundles

Discount the same items you’re buying

Example: Buy 3 shirts, get 15% off the shirts

Buy X Get Y

Get a different item for free/discounted

Example: Buy 2 shirts, get 1 scarf free

Bundles

About specific product combinations

Example: Complete outfit bundle

Buy More Save More

About quantity thresholds

Example: Buy 3+ items, save 10%

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How to Create Bundle Discounts in Atom Commerce: Step-by-Step Setup Guide

For a general overview of creating offers, see our Creating Offers guide.
1

Start a New Offer

  1. Navigate to your Atom Commerce dashboard
  2. Click Offers in the left menu
  3. Click Create New Offer in the top right corner
2

Choose Your Offer Type

Select Bundles from the offer type options. This will give you access to:

Percentage or Amount Bundle

For discount-based bundles

Fixed Price Bundle

For set-price bundles

Advanced Bundle

For complex scenarios with exclusions
3

Set the Basics

Give your offer a clear, compelling name that customers will see in their cart. This will be the discount name that appears during checkout.
Choose a name that clearly communicates the value, like “Summer Collection Bundle” or “Professional Attire Package”
4

Schedule Your Offer

Set your start date/time and optionally an end date. Your offer will automatically activate and deactivate based on these settings.
The start and end dates follow your browser’s time zone. Plan promotions around peak shopping periods for maximum impact.
5

Choose How Customers Get the Discount

Decide how customers access the bundle discount:

Automatic

Applies automatically when conditions are met

Discount Code

Customers enter a code at checkout

Coupon Batch

Distribute via coupon codes
Automatic is recommended for bundles as it provides the smoothest customer experience. Use Discount Code for campaigns and Coupon Batch for marketing distribution.
1

Set Conditions (Qualifiers)

Choose which products or collections trigger your bundle discount:

All Products

Any products in your store qualify

Specific Products

Choose individual products

Specific Collections

Target entire collections

Recommended for bundles
Set the quantity requirements for your bundle (e.g., “Buy 3+ items from Summer Collection”).
2

Define the Discount (Targets)

Configure how the discount applies:

Amount Off

Choose Amount off and set the discount value

Example: $10 off

Percent Off

Choose Percent off and set the discount value

Example: 15% off
Set the Bundle Price (e.g., USD 89.99) and choose Fixed Price mode

On Sale Item Discounts

Choose whether to allow additional discounting on already on-sale items

Discount Strategy

Apply to highest priced items first or lowest priced items first
3

Set Usage Limits (Optional)

Multiple Uses

Allow multiple uses per order: Let customers use the offer multiple times

Max Uses Per Order: Set limit (e.g., 10)

Customer Limits

Once per shopper: Limit to one use per customer

Total usage limit: Set overall usage cap across all customers
4

Configure Advanced Settings (Optional)

Priority

Control application order when multiple offers apply

Channels/Stores

Limit to specific sales channels

Fulfillment Types

Target specific delivery methods

Budget

Set spending limits for the offer
5

Review and Save

Double-check your settings and click Save Offer. Your offer will appear in your Offers dashboard where you can activate it when ready.
You can always come back and make changes later if you need to!

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Bundle Discount Strategies & Marketing Use Cases by Industry

Complementary Products

Strategy: Bundle items that naturally go togetherExample: “Complete Workwear Bundle: Dress Shirt + Dress Pants + Belt + Dress Shoes for USD 199 (regularly USD 280)”Benefit: Increases perceived value while moving accessories

Seasonal Bundles

Strategy: Create themed bundles for holidays/seasonsExample: “Summer Essentials Bundle: Tank Top + Shorts + Sunglasses + Sun Hat for USD 65”Benefit: Capitalizes on seasonal demand, creates urgency

Clearance Bundles

Strategy: Bundle slow-moving items with popular productsExample: “Bundle: 2 bestselling dresses + 1 clearance accessory for USD 120”Benefit: Moves old inventory while maintaining margins

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Best Practices for Bundle Discounts

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Bundle Composition

Mix Price Points

Include both high and low-value items to appeal to different customer segments

Ensure Compatibility

Bundle items that make sense together and solve a common need

Test Combinations

Use analytics to find optimal bundle mixes that drive the most sales
Pro Tip: Use Atom Volume & Gift Discounts’ Offer Optimizations to automatically test different bundle combinations and find the most effective product mixes for your customers. The system uses AI-driven personalization to show each customer the bundle offer most likely to convert.

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Pricing Strategy

Maintain Margins

Ensure bundle pricing preserves profitability while offering value

Create Urgency

Use limited-time offers to drive immediate action

Clear Value Proposition

Make savings obvious to customers with clear before/after pricing
Example: Instead of “Save 15%”, show “Complete Outfit Bundle: USD 199 (regularly USD 280) - Save USD 81”

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Customer Experience

Clear Communication

Explain bundle benefits prominently on product pages and checkout

Easy Checkout

Ensure bundle application is seamless and automatic

Flexible Options

Allow customers to modify bundles when possible
Best Practice: Use automatic bundle discounts rather than coupon codes for the smoothest customer experience. Customers don’t need to remember codes or apply them manually.

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Monitoring, Optimization & Growth

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Key Metrics to Track

Bundle Conversion Rate

Percentage of customers who choose bundles over individual items

Average Order Value

Impact on AOV - measure the lift from bundle offers

Inventory Turnover

How bundles affect stock movement and clearance rates

Customer Satisfaction

Feedback on bundle offers and customer experience
Track These Weekly: Bundle conversion rate, AOV impact, inventory movement, and customer satisfaction scores to identify optimization opportunities.

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Optimization Strategies

A/B Test Bundles

Try different combinations and pricing to find what works best

Seasonal Adjustments

Modify bundles based on trends and seasonal demand

Customer Feedback

Use reviews and surveys to improve bundle offerings

Analytics Insights

Monitor which bundles perform best and optimize accordingly
Growth Strategy: Start with simple 2-item bundles, then gradually add complexity as you learn what resonates with your customers. Monitor performance closely and be ready to adjust based on data.

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Common Use Cases

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Fashion Retail

Complete Outfit Bundle

Items: Blouse + Pants + Belt + JewelryPricing: 20% off when buying 4+ items (saves USD 25-40)Benefit: Increases AOV, reduces decision fatigue

Professional Attire Bundle

Items: Dress Shirt + Dress Pants + Tie + Dress ShoesPricing: Fixed price of USD 199 (vs USD 280 individual)Benefit: Moves accessories, creates complete professional look

Athletic Wear Bundle

Items: Athletic Top + Shorts + Sports Bra + HeadbandPricing: Fixed price of USD 75 (vs USD 95 individual)Benefit: Encourages complete workout outfit purchase

Winter Essentials Bundle

Items: Sweater + Scarf + Gloves + BeaniePricing: 25% off bundle (saves USD 20-35)Benefit: Provides complete winter outfit at discounted price
Fashion Tip: Bundle complementary colors and styles together. Customers are more likely to buy complete outfits when items are visually coordinated.

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B2B Manufacturing & Industrial

Safety Equipment Package

Items: Hard Hat + Safety Glasses + Work Gloves + Reflective VestPricing: Fixed price of USD 45 (vs USD 65 individual)Benefit: Complete safety compliance package for construction teams

Tool Set Bundle

Items: Drill + Drill Bits + Screwdriver Set + Tool BagPricing: 15% off when buying 3+ items (saves USD 30-50)Benefit: Complete toolkit for contractors and maintenance teams

Office Supplies Bundle

Items: Printer Paper + Ink Cartridges + Stapler + File FoldersPricing: Fixed price of USD 45 (vs USD 60 individual)Benefit: Complete office supply package for businesses

Cleaning Supplies Package

Items: Industrial Cleaner + Microfiber Cloths + Spray Bottles + GlovesPricing: Fixed price of USD 35 (vs USD 50 individual)Benefit: Complete cleaning solution for commercial facilities
B2B Strategy: Focus on complete solutions rather than individual products. Businesses prefer buying everything they need in one transaction with clear cost savings.

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Troubleshooting & FAQs

Check Conditions

Verify collection selection and quantity requirements are met

Review Priority

Ensure bundle has appropriate priority setting when multiple offers apply

Test Combinations

Confirm items meet bundle criteria and are in the correct collections

Verify Discount Type

Ensure correct mode (fixed price vs. percentage) is selected

Check Exclusions

Review on-sale item settings and exclusion rules

Test Edge Cases

Verify behavior with various cart combinations and quantities

Clear Messaging

Ensure bundle benefits are obvious and well-communicated

Prominent Display

Show bundle options prominently on product pages and checkout

Simple Checkout

Minimize steps to apply bundle discounts automatically
Yes, bundle discounts can be configured to stack with other discount types. In Atom Commerce, you can control which discount types can combine by setting up stacking rules in the advanced settings. This allows you to create layered promotions while protecting your margins.
If a required item in your bundle is out of stock, customers won’t be able to complete the bundle purchase. Consider using flexible bundle rules that allow substitutions or create multiple bundle variations to handle stock fluctuations.
In the advanced settings, you can choose “Do not discount” for on-sale items. This prevents already-discounted items from receiving additional bundle discounts, protecting your margins on clearance or promotional items.
Yes, you can create multiple bundle offers targeting different customer segments. Use customer segmentation features to offer VIP customers premium bundles or create exclusive bundles for new customers.
Bundle discounts can actually improve margins by increasing average order value and moving inventory faster. Use the budget management features to set spending limits and monitor the impact on your overall profitability.

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Advanced Tips

AI-Powered Suggestions

Use customer data to recommend bundles based on purchase history

Personalized Offers

Create bundles based on browsing history and preferences

Cross-Category Bundles

Combine items from different product categories for unique value

Low-Stock Alerts

Create bundles to move slow inventory and clear excess stock

Seasonal Planning

Plan bundles around inventory cycles and seasonal demand

Supplier Coordination

Work with suppliers on bundle pricing and inventory planning

Email Campaigns

Promote bundles in customer communications and newsletters

Social Media

Share bundle deals on social platforms to drive traffic

Influencer Partnerships

Collaborate on bundle promotions with influencers and partners
Bundle discounts are a powerful tool in your promotions toolkit for increasing sales and improving customer experience. By following this guide and implementing the strategies outlined, you can create compelling bundle offers that drive both immediate sales and long-term customer loyalty.
Ready to Launch? Start with one simple bundle offer using the checklist above, monitor its performance for one week, and layer on complexity as you see what resonates with your customers. Head over to the Create Offer page in Atom Volume & Gift Discounts to build your first bundle — and don’t forget to test it thoroughly before launching!

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Glossary: Key Bundle Discount Terms

Qualifier

The items or quantity that trigger the bundle discount (what customers must buy)

Target

The items or quantity that receive the discount (what gets discounted)

Priority

Determines which offer applies when multiple offer rules overlap

Usage Limit

Caps on how many times an offer can be used (per order, per customer, or total)

Channels

Sales channels (online, POS, etc.) where the offer is valid

Collection

Group of products that can be used together in bundle offers

Buy More Save More Guide

Learn how to create volume discounts and tiered pricing strategies

Gift With Purchase Guide

Discover how to add free gifts to qualifying orders

Offer Types Overview

Explore all available promotion types in Atom Volume & Gift Discounts

Creating Offers Guide

Master the fundamentals of creating any type of offer

Priority & Stacking

Learn how to manage multiple offers and stacking rules

Budget Management

Set spending limits and track promotional costs

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Bundle Launch Checklist: 5 Steps to Get Started

1

Choose Bundle Template

Select the right template for your needs:

Percentage/Amount Bundle

For consistent savings across items

Fixed Price Bundle

For clear value propositions

Advanced Bundle

For complex rules and exclusions
2

Select Qualifying Products

Choose what triggers your bundle:
  • Choose products/collections that trigger the bundle
  • Set quantity threshold (e.g., “Buy 3+ items”)
  • Consider complementary products that work well together
3

Define Discount Structure

Set your pricing strategy:
  • Set discount percentage or fixed bundle price
  • Calculate savings to ensure attractive value
  • Test pricing to maintain healthy margins
4

Configure Advanced Settings

Fine-tune your offer:
  • Set usage limits (per order, per customer, total)
  • Configure priority if multiple offers exist
  • Choose sales channels and fulfillment types
  • Set budget limits if needed
5

Test & Launch

Validate before going live:
  • Preview with sample cart combinations
  • Test edge cases (out of stock, exclusions)
  • Activate and monitor performance
  • Track metrics after 1 week and optimize
Verify your bundle discount appears correctly in the cart and checkout process before launching to customers.

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Key Takeaways

  • Bundle discounts increase average order value by up to 30% and help move inventory faster
  • Choose between percentage/amount bundles, fixed-price bundles, or advanced bundles based on your needs
  • Use concrete examples with real pricing to help customers understand the value
  • Monitor bundle conversion rates, AOV impact, and inventory turnover to optimize performance
  • Start simple and gradually add complexity as you learn what works for your customers
  • Consider stacking rules and exclusions to protect margins while maximizing customer value