Boost Your Shopify Sales: How to Create Effective Buy More Save More Offers Using Atom Commerce
Why Buy More Save More Offers Work
Buy More Save More (BMSM) offers can increase average order value by as much as 30%. They’re proven to:- Boost Average Order Value (AOV): Shoppers buy more items to unlock better discounts.
- Encourage Bulk Purchases: Customers stock up on favorites to maximize savings.
- Clear Inventory Faster: Move more products with volume-based incentives.
- Build Customer Loyalty: Repeat customers learn to maximize their savings with your offers.
- Increase Cart Abandonment Recovery: Higher discounts motivate customers to complete purchases.
Understanding Buy More Save More Offers
Buy More Save More offers come in two main types:1. Volume Discounts
Customers receive the same discount for all units in an order, based on the total quantity purchased. The discount increases once a certain volume threshold is met. Example: Buy 3 items get 10% off all three items2. Tier Discounts
Customers receive a set discount per unit within each tier, and the discount increases as they move into higher tiers. Example: Buy 3 and get 10% off two items, then get 20% off the 3rd item Both types encourage customers to purchase more to unlock better savings, but they apply discounts differently to maximize impact.Why Atom Commerce Is Ideal for BMSM on Shopify
Atom Commerce simplifies creating powerful volume promotions without technical hassle:- Easy Visual Builder: Set up offers visually—no coding needed.
- Flexible Volume Rules: Create volume or tiered discounts with custom breakpoints.
- Advanced Targeting: Qualify by products, collections, or specific criteria.
- Exclusion Controls: Exclude specific items from qualifying or being discounted.
- Strategy Options: Choose highest or lowest priced items first for discount application.
- Advanced Scheduling: Plan promotions around specific dates, events, or sales.
- Real-time Analytics: Track redemption rates and sales performance clearly.
- Built-in Storefront UI: Shoppers see their savings in real-time as they add items.
Buy More Save More Template Types
Atom Commerce offers three template types to suit different business needs:Simple Templates
Volume Discount
Best for: Encouraging bulk purchases with consistent savings- How it works: Discount applies when volume breakpoint is reached
- Example: Buy 3 items to get 10% off all three items
- Use case: When you want customers to buy more of the same or different products
Tier Discount
Best for: Progressive savings that increase with quantity- How it works: Discount increases at higher thresholds
- Example: Buy 3 and get 10% off two items, then get 20% off the 3rd item
- Use case: When you want to reward customers more for buying additional items
Advanced Template
Advanced Buy More Save More
Best for: Complex promotions with exclusions and advanced targeting- How it works: Specify exclusions, on sale items, and more
- Example: Buy 4 (exclude new arrivals) to get 10% off
- Use case: When you need precise control over what qualifies and what gets discounted
Step-by-Step: Creating a Buy More Save More Offer
Step 1: Install Atom Commerce on Shopify
- Install the Atom Commerce app from the Shopify App Store.
- Follow prompts to authorize the app with your Shopify store.
Step 2: Open the Offers Dashboard
- Navigate to your Shopify admin sidebar and select Apps → Atom Commerce.
- Choose Offers from the sidebar.
Step 3: Create a New Offer
- Click Create New Offer (top right).
- Enter an easy-to-identify name like “Summer Volume Discount.”
- Optionally, add a description for internal reference.
Step 4: Choose Buy More Save More Template
Select from three template options:- Volume Discount: For consistent savings across all items
- Tier Discount: For progressive savings that increase with quantity
- Advanced Buy More Save More: For complex promotions with exclusions
Step 5: Configure Offer Details
Basic Information
- Name: The discount name your shoppers will see
- Badge Text: Badge label for product page images (max 15 characters)
- Active Dates: Set start date/time and optional end date
Method Selection
Choose how customers receive the discount:- Automatic: Customers don’t need to enter a code at checkout
- Discount Code: Customers enter a specific code
- Coupon Batch: Use pre-generated coupon codes
Step 6: Set Customer Purchase Requirements
Define what customers must purchase to qualify:- Any Products: All products in your store qualify
- Specific Products: Choose individual products
- Specific Collections: Target entire collections
Purchase Requirement Options
- Any Product: Customer needs to buy any of the selected products
- All Products: Customer must buy all selected products
- Purchase Type: Choose One Time Purchase, Subscription, or Both
Step 7: Configure Discount Structure
For Volume Discounts:
- Volume Breakpoints: Set quantity thresholds and discount amounts
- Max Quantity: Choose unlimited or set a maximum
- Breakpoint Options:
- Breakpoint quantity based on unique product count
- Select breakpoint titles for better customer communication
For Tier Discounts:
- Discount Tiers: Set quantity ranges and discount amounts per tier
- Max Quantity: Choose unlimited or set a maximum
- Tier Options:
- Tier quantity based on unique product count
- Select tier titles for better customer communication
Step 8: Set Discount Preferences
Discount Mode
- Amount off: Fixed dollar discount (e.g., $5 off)
- Percent off: Percentage discount (e.g., 10% off)
On Sale Item Discounts
- Do not discount: Exclude items already on sale
- Allow additional discounting: Apply BMSM discounts to sale items
Discount Strategy
- Highest priced items first: Apply discounts to most expensive items first
- Lowest priced items first: Apply discounts to least expensive items first
Step 9: Configure Advanced Settings (Optional)
Priority
- Set an offer priority: Control which offers apply first when multiple are eligible
Channels
- Choose specific channels/stores: Limit offer to certain sales channels
Fulfillment Types
- Choose fulfillment types: Limit to shipping, pickup, delivery, etc.
Budget
- Assign a budget: Set spending limits for the promotion
Step 10: Review & Activate
- Review the offer summary in the right panel
- Double-check all configuration details
- Click Save Offer, then toggle Activate to launch
Best Practices for BMSM Offers
Volume Discount Best Practices
- Clear Breakpoints: Use round numbers (3, 5, 10) for easy customer understanding
- Meaningful Savings: Ensure discounts are substantial enough to motivate bulk purchases
- Complementary Products: Target products that customers naturally buy together
- Seasonal Timing: Launch during peak shopping periods for maximum impact
Tier Discount Best Practices
- Progressive Increases: Make higher tiers significantly more attractive
- Reasonable Gaps: Don’t make tier jumps too large (customers won’t reach them)
- Clear Communication: Use tier titles to explain benefits at each level
- Inventory Planning: Ensure you have enough stock for higher tiers
Advanced Template Best Practices
- Strategic Exclusions: Exclude new arrivals or premium items from qualifying
- Target Exclusions: Exclude specific products from being discounted
- Test Combinations: Experiment with different exclusion rules
- Monitor Performance: Track which exclusions improve margins
Monitoring & Optimizing Your BMSM Promotions
Consistently track performance in Atom Commerce:- Redemption Rate: Percentage of shoppers reaching volume thresholds
- Average Order Value Lift: Revenue boost directly linked to your BMSM offer
- Tier Distribution: How many customers reach each discount tier
- Product Performance: Which products drive the most volume purchases
- Test different volume thresholds or discount amounts
- Adjust product targeting based on customer behavior
- Optimize tier structures for better conversion