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Buy More Save More at a Glance

Buy More Save More (BMSM) offers reward higher quantities and are typically used to lift average order value. Use BMSM when you want to:
  • Incentivize larger carts
  • Move inventory with predictable discount logic
  • Offer progressive rewards by quantity
  • Run bulk-friendly promotions without manual codes

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Choose the Right BMSM Type

For detailed behavior by template, see Offer Types.

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Volume vs Tier in Plain Terms

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Volume Discount

One rule applies uniformly after threshold. Example: Buy 3+, get 15% off all qualifying items.

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Tier Discount

Different discount amounts apply across positions/tiers. Example: 2nd item 10% off, 3rd item 20% off, 4th+ item 30% off.

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When Fixed Price BMSM Is Better

Use fixed price when a concrete number is easier to sell than a percentage. Good use cases:
  • Premium products where “USD 199 each” reads stronger than “35% off”
  • Psychological pricing targets (USD 49.99, USD 99.99)
  • Wholesale-style quantity pricing
  • Flash campaigns where clear price points convert faster

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Setup Create a BMSM Offer

1

Create a New Offer

Go to Offers → Create New Offer in Atom Commerce.
2

Choose BMSM Type

Select Volume Discount, Tier Discount, or Advanced Buy More Save More.
3

Set Offer Basics

Configure name, schedule, and activation method.
Use Automatic unless you need campaign-specific code gating.
4

Set Qualifiers

Pick products/collections and define threshold quantities.
5

Configure Discount Logic

Configure one of:
  • Percent off
  • Amount off
  • Fixed price
For tier offers, define each tier explicitly.
6

Set Advanced Controls

Add exclusions, strategy settings, usage limits, channel constraints, and budget limits if needed.
7

Test and Activate

Test carts that hit each threshold, then save and activate.

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Clear Examples

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Example 1 Volume rule

  • Rule: Buy 3+, get 10% off all qualifying items
  • Cart: 4 items at USD 25 each
  • Discounted total: USD 90

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Example 2 Tier rule

  • Rule: 2nd item 10% off, 3rd item 20% off, 4th+ item 30% off
  • Cart: 4 items at USD 25 each
  • Discount differs by position, not a single flat rate

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Example 3 Fixed-price tier

  • Rule: 1st item USD 59.99, 2nd USD 49.99, 3rd+ USD 39.99
  • Use when you want explicit per-unit pricing at higher quantities

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Best Practices

  • Keep thresholds simple at launch (for example, 2+, 3+, 5+)
  • Make threshold messaging visible before checkout
  • Avoid overly dense tier ladders that are hard to understand
  • Align thresholds with margin targets and inventory goals
  • Use Offer Priority and Stacking when multiple offers can match

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What to Monitor

Track weekly:
  • Quantity distribution per order
  • AOV lift from BMSM carts
  • Offer redemption rate
  • Margin impact at each threshold
Change one variable at a time when optimizing: threshold, discount value, or product scope.

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Troubleshooting

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Offer not triggering

  • Verify threshold quantity and qualifier selection
  • Confirm offer schedule and channel constraints
  • Check for higher-priority offers taking precedence

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Discount appears incorrect

  • Verify whether the offer is volume or tier
  • Confirm the expected tier was reached
  • Re-test with clean carts for each threshold

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Too much complexity for shoppers

  • Reduce number of tiers
  • Use clearer customer-facing names
  • Prefer fixed price when percentage math is confusing